Business performance indicators you have never heard about

Using and understanding KPIs is essential in every business. Measuring employees’ performance became a common phenomenal lately thus we can see improved efficiency in the measured areas. Businesses use KPIs in every department but measuring the efficiency of mailing is not so common. How can managers get a clear overview of the mailing performance of their employees? We are about to show you! 

The ratio between answered and not replied letters   

Monitoring the number of not replied emails is a simple way to measure employees’ performance. But how can that matter? Imagine a salesman whose performance is based partly on the quality of communication he conducts with his clients. If he can’t manage to reply to the question or inquiry his potential partner will leave. Therefore revising the number of not replied emails at the end of the day can partly define the daily performance of the salesman.  

Response time 

Monitoring the number of not replied emails is a simple way to measure employees’ performance. But how can that matter? Imagine a salesman whose performance is based partly on the quality of communication he conducts with his clients. If he can’t manage to reply to the question or inquiry his potential partner will leave. Therefore revising the number of not replied emails at the end of the day can partly define the daily performance of the salesman.  

Email traffic 

Taking a look at the employee’s inbox can show whether or not he has to deal with work overload. Sometimes one employee has an unexpectedly high number of emails in his inbox and spent folder, while the other employee in a relatively similar position has only a few. In such cases delegating work can be a solution to the problem. Having reports that show email traffic per employee in a longer period can help the managers to detect the underlying causes of ineffectiveness.  

 

Having a structured business communication is still in its infancy. We were curious about the practices and habits Hungarian businesses have in this area, so we conducted research with more than 300 SMEs. The results speak to itself. In the following paragraphs, we will discuss some of the most important conclusions.  

In one-third of the businesses polled, there is only one email account that transacts the whole email communication of the business.  

We listed some alternatives to have an overview of the number of email accounts Hungarian businesses have. In most cases, we found that businesses use a common email account or every employee has his own address. Why is this decision important? Because it can affect the efficiency of mailing and therefore the whole business’s performance. Using only one email account at a business has several drawbacks. E.g. an employee opens up a mail but he is nor responsible for the inquiry in it, so he leaves if behind. It is opened among hundreds of opened emails and it didn’t get answered. Well, it will likely never got. This can cause awkward situations, especially if the mail had an inquiry, a quotation or an order. But is it better if every single employee has an account? Surely it is because therefore the company’s mailing has a basic structure. Although it can’t guarantee missed emails it can reduce the number of it. 

More than 60% of SME’s have some kind of problem with the daily email communication 

This data shows that more than half of Hungarian businesses struggle with emails. It is pretty shocking. These were the most common problems: 

 

  1. organizing emails 

  2. filtering 

  3. unmanageable number of emails 

  4. lack of time 

  5. search    

The first problem occurs mainly in businesses operating with only one email account because they would like to have some kind order in it but they can not manage that. It is not so surprising that filtering is the second most common problem. No SPAM filter can produce a 100% result, so adding other filters is a daily activity.  Some businesses are not so big but due to their activity, they can get more than 300 emails a day, which is something they can’t manage. Lack of time is a serious problem too. Mostly because it can’t be solved by employees. And last but not at least searching for an 8-day old email between maybe thousands of them is nearly impossible.

More than 45% of Hungarian SME’s can’t manage the daily email communication

within an hour. 

The research revealed that more than 45% of SME’s polled need at least two hours to manage the daily email communication and there were some cases where two hours were far from enough. For some businesses polled it took 6 working hours to get through all of the emails. 

 

Just imagine an average working day that has 8 (or sometimes 12) working hours. 2 of these hours go for reading and answering emails. And the other tasks? Maybe they can be done in 6 hours. But mostly they can’t.  

What are the most common fields of activities where email management is difficult? 

The problem occurs nearly everywhere but the tertiary and the dealer sector feel the most pressured. More than a hundred emails a day is not so rare in these sectors regardless of the size of the business. Imagine an accounting firm. With all those spams and promotional letters, it is difficult to pay the utmost attention to any inquiry.  

29% of Hungarian businesses polled can’t manage to answer all of the daily emails. 

These businesses have to make a simple decision. Mind about emails first or mind about their activity first? in the questionnaire polled businesses had to choose the number of hours they have for emails in a day and then they had to decide if it is enough or not. The data buttresses up the daily overload of Hungarian SMEs.

The SMEs polled sometimes can get up to 60 to 70 SPAM emails a day. 

Every business struggles with spam emails and no filters can solve this problem. If these letters combine with the really important ones, like orders or complaints, managing effectively the company’s email communication is nearly impossible.  

 Register for Anvert today and see how your business performs in the efficiency of mailing.

Eszköz 31-8.png

LEARN MORE

PRIVACY

NEED HELP?

SUPPORT